KAISAI’s debut at MCE 2018 in Milan – an overview

On 13-16 March 2018, the product portfolio of the KAISAI brand had its debut at one of the largest and most important HVACR trade fairs – Mostra Convegno Expocomfort (MCE) in Milan. By participating in this event, KAISAI follows its strategy of intensifying its export activities to enter new, prospective markets.

This year’s 41st edition of MCE attracted a record number of nearly 2.5 thousand exhibitors and as many as 200 thousand visitors – the representatives of the HVACR industry from across the world. KAISAI’s debut at the trade fair in Milan was met with considerable interest from the HVACR community, which was evidenced by high numbers of visitors at the KAISAI’s exhibition stand.

At the Milan trade show, a product which attracted a lot of attention was the new KAISAI FLY air conditioning unit – the brand’s first wall mounted unit which uses R32 refrigerant. Visitors to the stand also had the opportunity to see many other KAISAI products, including the new KAISAI PLATINUM NEW air curtain with a DC motor, and air to water heat pump for heating domestic water.

The Mostra Convegno Expocomfort trade fair is a key event in KAISAI’s strategy of intensifying its business activity on the international arena – says Ewa Pilarska, Head of Marketing & PR Department at Klima-Therm Group, and adds – The positive message we have been able to send out in relation to our brand image, but primarily the considerable interest we have received in our products in Milan confirm our belief that trade shows, as a form of direct promotion, are very costs-effective means of introducing new air conditioning brands to receptive, but highly competitive foreign markets.

In October, as part of the brand’s programme of participation in the world’s leading trade shows for sectors dealing with refrigeration, air-conditioning, ventilation and heat pump manufacture, KAISAI will feature among other prestigious exhibitors at Chillventa International Exhibition in Nuremberg.